The competitive market of telecommunications creates a constantly changing global landscape. With all of the shifts and new technologies, following the trends as closely as possible is the best way companies can anticipate future demand and be better prepared.
What does that look like for the next couple months? Three major trends will take center stage to dictate the industry priorities and work to redefine the standards for years to come.
Rather than storing huge amounts of data on overloaded infrastructure and software—weighing down internal departments with security and maintenance measures—businesses will begin to seek out more realistic ways of managing data.
Cloud deployments and analytics will play a big part in redefining how business leaders and managers view the location and security of their data. The flexibility of cloud architecture—and growing demand from businesses and across employee groups—will outweigh the skepticism and win companies over by showing benefits of convenience, cost effectiveness, and increased productivity.
Analysts anticipate the decline of small data centers as large ones grow and expand. As businesses determine how much of their data can be entrusted to the cloud and whether they should maintain private data centers, they must consider the investment in technologies and weigh the energy consumption, along with IT costs and the physical footprint.
One of the largest and most innovative sections of the market, the wireless network is also one of the founders of modern technology, and so will have to continue to deliver at the highest level in order to maintain its status. These operators must increase efficiency in order to provide the coverage, capacity and quality that will be expected of them.
Modernization of equipment will be evident in comprehensive upgrades to LTE and through the discovery of improved infrastructure. In order to be successful, operators will add capacity by cell splitting and via a metro layer, according to experts.
Experts anticipate mobile app development will double in 2015, with some 35% of big enterprises investing in the creation and production of these applications.
Mobile applications, once sufficient if produced for smartphones and tablets, will rise in demand to include the Internet of Things and wearable devices. The ability for apps to sync across multiple applications will be essential, and consumer expectation for high quality content and functionality across each platform will remain high.
Newer and better designs of small devices will soon appear on the market, and rather than picking and choosing, consumers will add to their mobile access points. Companies must meet these new needs with an increase in syncing capabilities and on-the-go accessibility.
Key trends will continue to shape the industry in 2015. The way in which companies respond and react will determine how effectively they can manage these trends and where they will stand in the resulting new normal.